- Densely Populated Trade Area: approximately 600,000 people live within a five mile radius in the Baldwin Hills submarket
- Affluent Neighborhood: Baldwin Hills is an upscale Los Angeles area known as one of the wealthiest African American communities in the country
- Transit Oriented Development: adjacent to the New Crenshaw/LAX Light Rail Line currently under construction
- Dominant Multi-Anchor Retail Center: Baldwin Hills Crenshaw is an established regional mall serving as the primary daily needs and proportional retail center in the trade area
- Extensive Updating: Baldwin Hills Crenshaw underwent a comprehensive $35 million renovation which was completed in 2011